Virgo’s SupplySide Named Membrell® as a Finalist in the Second Annual Editor’s Choice Awards

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MEMBRELL® Named Among Top CPG Products for Innovation and Market Significance

editors choice award finalistCarthage, MO (October 7, 2013) — VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today announced Membrell® and its newly designed packaging for its JOINThealth and BONEhealth Supplements as one of its 2013 SupplySide Editor’s Choice Awards Finalists.

Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 15 categories: animal nutrition, antioxidant supplements, beverages, digestive health, functional food, hair care, multivitamin, nutricosmetics, omega-3, organic, packaging design, skin care, specialty supplement, sports nutrition and weight management. One winner in each category will be announced at SupplySide West 2013 during the SupplySide Editor’s Choice Awards Reception, set for Nov. 13 at The Venetian in Las Vegas.

Membrell Family - all 4“Membrell is very honored to have been selected as a SupplySide Editor’s Choice Award Finalist,” says April Knell, Marketing Coordinator for Membrell. “Our new packaging took Membrell’s look to the next level. The new look now matches the premium quality of our supplements.” Membrell’s bold, new boxes feature a kaleidoscope-like combination of colors that naturally draw the eye, as well as bigger product names and helpful product information explaining their beneficial, unique ingredients:  NEM® brand eggshell membrane for joints and ESC® brand calcium from eggshells for bone health.

For more than 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product. The inaugural Editor’s Choice Awards is among several recent and forthcoming strategic initiatives to extend its services. The SupplySide West event draws 13,000 attendees and offers more than 1,700 exhibit booths showcasing innovative ingredients and technologies from around the world.

“Last year’s inaugural Editor’s Choice Awards program was a great success, highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide,” said Heather Granato, vice president, content, in VIRGO’s Health & Nutrition Network. “This year’s program expanded from 10 to 15 categories, and our editorial team was impressed by the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target market.”

The 2013 SupplySide Editor’s Choice Awards Reception is sponsored by Draco Natural Products. SupplySide West will be held Nov. 12 to 16 at the Venetian and Sands Expo in Las Vegas. For more information, visit

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